Work Less.
Close More.
Grow Smarter.
One platform. Two engines: AI and all-in-one growth tools.
Less Admin. More Impact.
Most entrepreneurs and small teams spend more time managing tools than growing their business. Whether you're replying to DMs, chasing leads, or stitching together platforms - you're burning hours and bleeding revenue. Smarty automates it all - so you can get back to building.
Automate with AI
From lead follow-ups to client Q&As, Smarty’s AI speaks, texts, and handles tasks instantly - so you can focus on closing, not chasing.
Manage with Simplicity
Forget juggling 5 different tools. With Smarty, everything: bookings, content, messaging, and growth is managed from one intuitive dashboard.
Scale with Support
Every plan comes with a dedicated account manager who sets you up - from your booking system to automations - so nothing slows you down.
Choose Your Journey
Learn more about our offerings by selecting between our two primary products.
Smarty AI
Smarty Core
"This Isn't About Tech - It's About Time"
68%
of entrepreneurs work in their business, not on it -- AgilityPR
60%
higher client acquisition using AI
Business Wire
£10,000+
in potential revenue lost every year from slow follow-ups
Your secret weapon
Every plan includes your own Dedicated Account Manager - No Extra Cost.
No tutorials. No overwhelm. No guesswork.
From setup to strategy, your Dedicated Account Manager is here to help you launch faster and grow smarter.
✅ Need help building your funnel? Done.
✅ Want your calendar set up? Just ask.
✅ Describe the course features? No problem.
You focus on your clients—we’ll handle the tech.
As Featured In
Don't just take our word for it!
"Smarty And Its CEO, Farhad Reyazat Make The Top 50 Most Trustworthy Companies Ranking"
The Silicon Review
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"Agnes Gradzewicz, Smarty's Co-Founder, Shortlisted For TechWomen100 Awards 2018"
TechWomen100 Awards
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"Smarty Software is selected as one of the 50 Most Disruptive European Start-ups In 2018."
Unbound Innovation Festival
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"Smarty platform was chosen by a panel of expert judges as the Top 50 Disruptive Companies"
Real Business Magazine
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"Agnes Gradzewicz, Smarty's Co-Founder, celebrated as 2023's Top 50 Most Influential Women in the UK"
Protect Box
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"Smarty Software Nominated at the Prestigious FSB Awards in London"
FSB Awards
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"Winner of the Tech City News Elevator Pitch Series 5"
Tech City News
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"Awarded Top 10 Most Trustworthy Companies 2019"
The CEO Views
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"Smarty Software’s Accounting unit was chosen by Gartner as one of the top 20 most affordable accounting software for the small business."
Capterra
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"Smarty Software Achieves Semi-Final In Virgin VOOM Pitch 2018 Competition"
Virgin VOOM
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"Smarty Software has been awarded the Runner-Up for the CRM Product of the Year"
Network Computing
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"Agnes Gradzewicz, Smarty's Co-Founder, celebrated as 2022's + 2024's Top 50 Most Influential Women in the UK"
Computer Weekly
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"As Featured on 'Business Advice' On-The-Up"
Business Advice
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"Smarty Software Named The Best Startup of 2019"
Acquisition International (AI)
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"Proudly Featured in Startups Magazine: the SEPTEMBER edition"
Startups Magazine
Learn MoreSimple scalable pricing.
No extra charges. No hidden fees.
Prices exclude any applicable taxes.
How we got here
2013
Smarty Software is born with a mission to simplify business management for startups and SMEs. Founded by Dr. Farhad Reyazat and Agnes Gradzewicz Akal.
2016
The first version of the Smarty platform goes live: an all-in-one tool combining CRM, invoicing, email marketing, and business automation.
2017
Company name changes to Smarty Software Ltd. Featured in Real Business as one of the UK’s most disruptive startups (Future 50).
2018
Major year:
- Finalist for CRM Product of the Year
- Ranked Top 10 Affordable Accounting Software by Capterra
- Selected for Virgin Media VOOM and UnBound50
- Platform redesigned based on user feedback
2019
Launch of stand-alone Smarty CRM Wins Rising Star Award from FinancesOnline Shortlisted for TechWomen100 & FSB Awards
2020
Full accounting features added: invoicing, tax, VAT, and financial reports - all integrated with CRM.
2021
Launch of:
- Pitch Deck Creator and Company Formation App
- White-label CRM & Accounting solutions
- Start of bespoke software development under Smarty Studio
2022
Bespoke apps launched for hospitality and wellness industries. Projects include e-commerce tools for cafés and clinical apps.
2023
Smarty begins integrating AI features: chatbots, automation, and predictive tools. Expands development studio services.
2024-2025
Smarty evolves into a dual model: powerful SaaS products + custom development for startups and SMEs. Focused on industries like fitness, health, and retail—with AI at the core.
Frequently Asked Questions
We built Smarty for people who want to work smarter, not harder. Here’s what new users usually ask before getting started.
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What kind of businesses is Smarty best for?
Smarty works great for solo entrepreneurs, consultants, service providers, and small teams - especially those juggling too many tools or looking to automate client communication, marketing, and lead generation. Whether you're a coach, agency, or creative, Smarty adapts to your workflow.
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Can I keep using my current CRM or app?
Absolutely. Smarty integrates or runs alongside your existing tools.
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What if I’m not tech-savvy?
Every plan includes a dedicated Account Manager to set things up for you.
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Is there a contract?
Nope. Cancel anytime.
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Can I try just the AI tools or just the platform?
Yes - you can start with either, or combine both for maximum growth.
